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Who will win the fight over location based services?

Geotagging of content and knowledge of the location of the users open for a range of new location based services.  The "Microkia"-alliance are challenging Google in this expanding field - and Nokia's Director of Places Gary Gale will tell us how radio can benefit.

Now it is technologically possible to know the location of your users and to mark your content for local relevance. This opens for a whole new range of location related services for all media devices, but especially for tablets and smart phones where such services are expanding rapidly. Nokia in alliance with Microsoft, Yahoo and Bing are the challenger of Google's leading position in this field.


Gary Gale, Nokia's Director of Places, gives insights in how geotagging and user location will transform the media world and how radio broadcasters can benefit and profit from this development.