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Julian Treasure, The Sound Agency

The value and importance of listening

Sound has an impact on us, whether we are conscious about it or not. And we should pay more attention to the sound of our business,says Julian Treasure, leading sound expert .

Sounds – and silence - has physical, psychological and cognitive affect on us. The threefold TED-speaker Julian Treasure will explore and explain the world of sounds and what you have to think about when you are in the “sound business” – like radio.


In  his book Sound Business Julian Treasure explains exactly how to predict the effects of sounds and take control of it to improve almost every aspect of business. Combining the latest psychoacoustic theory, original thinking and practical tips for every application of sound, he maps this unexplored land of sound in business.
Julian Treasure is Chairman of a world-leading audio branding operation with clients ranging from Harrods, Honda, InterContinental Hotel London Park Lane and BP in the UK to Nokia in Finland, Colgate-Palmolive in the US, Helm Bank in Colombia, Sonae Sierra in Portugal and Bank Muscat in Oman. The Sound Agency helps all these clients achieve better business results through the intentional and appropriate use of sound.