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The storytelling power of social media

Most radio stations are now using social media.  But with varying success.  Find the tools for building a successful social media strategy in social media expert Laura-May Coop's workshop at Radiodays Europe.

Laura-May Coop led the social media strategy for BBC's youth channels RAdio 1 and 1Xtra for 4 years.  A pioneer of social media at these stations, she developed or launched all social platforms, set up a team of social editors and built a network of over five million fans and followers. She also led social media at a number of BBC events including BBC Radio 1's Big Weekend, Red Nose Day 2013, Children in Need Rocks, The Teen Awards and The Big Conversation. For all of you interested in social media this is a workshop not to be #missed

Now she is the co-founder and director of Social Life, one of UK's top social media agencies.  It brings broadcasters, brands and young audiences together using strategic social media campaigns over a number of different platforms. Social Life’s clients include The X Factor, MTV, BBC Three, Sky and Sony Music.

This workshop will talk you through the story telling power of creative social media and how it can create and maintain long term emotional relationships with listeners.  It will explore platforms and tools, sourcing talent, access, pitfalls, safety and listener reward.

For all of you interested in social media this is a workshop not to be #missed

Read about this and the other workshops here and go to Registration to preregister.