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Restructuring the newsroom

 We have learnt that radio listeners don't like change. But what if change happens behind the scenes? Germany and Norway have reacted to extreme situations and adapted their news programmes. Change turned out to be an improvement.

 Jens-Peter Marquardt from NDR (Germany) introduced the model of an investigative reporter pool in German news radio in 2005. He realised that radio had to offer more than just news as people were following events online. 
NDR cooperate with TV channels and online media to get maximum promotion and distribution. They set their own agenda. 
As a result, their scoops have gained nationwide recognition. "Since we have installed the reporter pool, radio gets a new importance. Before we were rarely quoted by other media. Now we are," Marquardt said. Take a look at Jens-Peter Marquardt's presentation below.

Matthias Pfaff from Regiocast took action because he considered traditional radio news shows a waste of resources. He wanted to make radio stations more productive. Today his company Regiocast provides more than 16 radio stations with customised newscasts. Take a look at Matthias Pfaff's presentation below.


Marit Sirum-Eikre from NRK certainly faced the most extreme situation. When Anders Behring Breivik killed 77 Norwegians in July 2011 all the leading journalists in the country were on holiday. Those close to Oslo returned to work. Within half an hour, NRK started their live reporting. 
"It was much too slow," said Sirum-Eikre today. She made news presentation more flexible. Whenever there is breaking news, NRK is on air immediately. "We had the competence, we just needed to use it more effectively," Sirum-Eikre said.