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Radio for scrrens- from Radiodays Europe Conference in Barcelona

Radio For Screens - How do you visualize your radio station

Radio for Screens looked at how four different broadcasters are using varying techniques to visualize activity on their radio stations.

Diego Pruneda from Prisaradio, talked about consumers not looking for radio, TV, newspapers or even text, audio or video - they’re looking for content around interests - sport, entertainment, music.
They’ve invested in creating “a radioplayer on steroids”, where users can interact with the host on-air, alongside programme and music information. The players also use a variety of advertising units – including in-stream ads, sponsored backgrounds, pre-roll video, leaderboards, MPUs, Ecommerce affiliation links and in their video activity - product placement. They’re also video webcasting particular shows, including one concentrating on sex and relationships that has created a particular reason to tune to the visuals. This is supported by an in-studio setup with two ficed and one mobile camera.

Koen Mass from 3FM feels that radio and the internet are a match made in heaven. 3FM created social radio – a page on the website -  - that audio streams, takes video from the studio, live Facebook and Twitter feeds, and recent pictures and video – all to help create a social experience. In addition by encouraging listeners to use hashtags to spread the activity that the station’s doing.
Video is a key part of 3FM’s offer. Complex camera setups can be used to put video live to the website, to digital television or to allow the radio station to interact with TV hosts.

Sam Bailey from BBC Music did a quick tour of the history of visualisation – from a football match in 1933 with a grid printed in the Radio Times right through to live streaming a 52 hour charity marathon. He then talked about the Radio 1 website’s change to a live format – combining automated content, curated content and personalised content to produce a constantly changing website. Collectively, the site’s designed to be consumed on all connected devices, providing younger listeners and experience that with graphics and video better meets those form-factors.

Ignacio Gomez from RTVE talked about a TV show Alcantara - a drama that follows a family as they grow up from 1968 to 1979. In the 1979 series a character opens up a live music bar.
The radio station took this point to develop an interactive experience – from avatars based on the look of the time right through to a 3D virtual world based on the location. RNE held live sessions in the virtual location on the night of the TV show. Listeners’ avatars could go to the bar and consume the content. As a cross-media effort, the project mixed the 300k listeners and the 4.5m TV viewers, exposing them to each other and a new online destination.