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ABC Stones

New radio platforms mean new revenue and new creative opportunity

Radio has never been more multiplatform. New forms of radio continue to take hold across the world, whether on DAB+ or online.

These don't just add new ways to listen: they give radio programme-makers exciting new creative opportunities.

The Australian ABC, for example, regularly produces temporary, "pop-up" stations focusing on subjects as varied as phone hacking to the Rolling Stones; while Austria's Kronehit have established new side-channels better targeting sections of the community within their transmission area. We'll hear more about how they work, and what they sound like.
Additionally, new platforms also means new revenue - new ways of engaging and exciting audiences and advertisers alike. We'll hear how Turkey's Spectrum Medya is using new techniques online to get closer to their audience and provide a more attractive service to advertisers.
This session is a must for both programme-makers and commercial directors, and will make you think again about the possibilities afforded by new radio platforms.