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Sam Crowther Head of Creative - Bauer Radio, UK

Sam Crowther

Bauer Radio, UK


Sam Crowther is Head of Creative - Bauer Radio London. Sam is a pioneer in the understanding and application of sound in media, marketing and advertising having worked right across the radio industry. Now at Bauer Media he is Head of Creative for Bauer’s London and National stations, KISS FM UK, incl Kisstory and KissFresh, Magic 105.4, Planet Rock, Kerrang, Heat and Absolute Radio.

He manages a department of writers, producers and composers creating sonic content for advertisers on radio and multi-platform campaigns across Bauer’s Magazine and TV brands including Grazia, FHM, Heat, Closer, MCN, The Box and 4Music. He is also a respected presentation trainer, an associate Skillset lecturer in ‘Sound Marketing’ and is particularly interested in psycho-acoustics, how sound can subconsciously affect aspects of human behaviour.