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Long Zheng, co-founder of 121cast

Long Zheng

co-founder of 121cast


Long Zheng is a co-founder of 121cast where he leads product development of the Omny personalised radio service. Prior to this he founded and operated istartedsomething.com, one of the most recognized independent blogs writing about technology and user experiences.

He lead the team that jailbroke the Windows Phone apps platform before forming an official partnership with Microsoft. He also created the Windows Twitter app MetroTwit which launched in 2010 and had around 500,000 users.

Whilst at college Long was one of four students that developed an integrated hardware and software system called SOAK (Smart Operational Agricultural toolKit) that enabled sustainable water use on farms to combat drought. SOAK won first place in the Microsoft Imagine Cup world final out of 220,000 student entrants from over 100 countries.