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Antonio Mendes, Programming director RFM, PO

Antonio Mendes

Programming director RFM, PO


Antonio Mendes is currently a PhD candidate at ISCSP. Graduated sociology at ISCTE, holds an MBA and an MA in Management from INDEG and ISCTE. Is a faculty member at IADE – CREATIVE UNIVERSITY LISBON, teaching branding, emotional branding and consumer behaviour. He is author of the books Branding (2010) and Branding Revised​. As a speaker he has participated in several Portuguese and European conferences.

It is also the programming director of RFM, a private radio station at the R/Com group of media.