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RDE NEWSLETTER - 15 reasons to attend Radiodays Europe 2015


15 reasons to attend Radiodays Europe 2015

RDE gives you:

  1. the latest innovations and new developments in radio on new platforms - smartphones, digital, web, hybrid radio and on social media
  2. insights into changing audience behaviour, new research and new ways to connect with your audience  
  3. the best of radio today, successful radio cases presented by producers sharing their experiences
  4. a unique view of new radio formats in news, talk and music radio from around the world
  5. knowledge about challenges for public and private radios in all the important markets in Europe and world wide
  6. new business opportunities and new revenues possibilities for radio
  7. innovative concepts for sales, marketing and production
  8. stories about successful radio journalism and storytelling techniques  
  9. lessons learnt from new media competitors and big players who are transforming our media landscape
  10. the visions and strategies from senior radio leaders in public and private radio
  11. the European platform for international radio industry initiatives
  12. inspiration on how to make your team more creative, try new ideas and be brave
  13. many take-aways to bring home and put into practice on your radio station
  14. the chance to meet new, exciting people and connect with friends 
  15. the energy of the joint vibrant radio industry

All this in one place, during 2,5 days in Milan 15-17 March 2015.
Don´t miss it!

Smart to register  for RDE now

This is a perfect time to register for RDE 2015: Get the early bird discount for the conference.  Benefit from good offers for flights.  Get hotel rooms at favourable prices at RDE-recommended hotels near the venue. (Among them Admiral Hotel with a James Bond museum ran by an actor who had a role in the first James Bond film, Dr. No).  RegistrationTravel and hotels.

A taste of the RDE programme

One of the great speakers at RDE 2014 in Dublin was Sam Cavenaugh, executive producer at Southern Cross Austereo, Australia.  His theme was "I wish I'd thought of that - the secrets to great ideas".  Listen to his 45 minutes session as an example of what you can expect to hear in Milan in March - and take away a number of useful ideas to your radio station.

2015 Exhibition and sponsorship options

After an amazingly well-attended Radiodays Europe 2014 in Dublin - with over 1'300 high-profiled radio professionals from 60 European and overseas countries - we are expecting a similar, if not higher attendance in Milan 2015. Radiodays Europe offer a great range of opportunities for the radio and related industry to present their brands, products, services and experts in the exhibition area, or through signage and branding options.

Have a look here: radiodayseurope.blogspot.com

New in 2015:

  • Extended exhibition opening hours and extended range of exhibition visitors: The exhibition will open already on Sunday afternoon (1 pm - 6 pm) and will be accessible to all radio professionals on that day - even those who will not attend the conference itself!
  • New exhibition options from fully equipped standard booths to raw floor area for your individual stand
  • Radiopiazza - a central meeting space in the exhibition hall featuring the innovation forum, the poster area with concise poster sessions, meeting areas, and plenty of italianità
  • 1:1 messaging feature in the new RDE app (active as of February 2015), allowing you to start a conversation with your exact target groups to enhance the value of your engagement with Radodays Europe 2015

RDE 2015 Exhibition & Commercial Partnerships Catalogue & Bookings: radiodayseurope.blogspot.com

Premium commercial partners 2015

New commercial partners 2015

 

Promotional message from one of our sponsors

Listeners want a fulfilling breakfast

Most morning shows cater too much to listeners on the go

For most radio professionals it is an untouchable principle that morning shows must be tailored for listeners in a hurry, most of them on the go. With bite-sized content and lots and lots of traffic, time-checks and weather.

New data analysis based on millions of listener movements from the official Scandinavian PPM ratings systems show that this long-standing model has too rigid a focal point. Only half of listeners on Scandinavian airwaves leave their homes during the breakfast show and during the 6 AM to 9 AM period the in-home listeners heavily outnumber listeners on the go.

The findings come from ”2014 Autumn Analysis - Mythbusting the Airwaves”, undertaken by Danish radio/software company RadioAnalyzer.

The analysis suggests that the misinterpretation of the listeners’ rhythm of the day could play a major role in the uneven balance of power between public service radio and commercial radio in Scandinavia.

The public service radio stations differ more from the classic idea of building a show you can enjoy during commutes than commercial stations do. With less traffic and more news, less bite-size and more depth. The style is effective, as they are all-dominant during morning hours, while their drive dayparts are somewhat less popular.

This daypart balance is reversed on major commercial stations who perform best during drive. The high-paced formats and more casual content grow in popularity later in the day, most likely because more listeners are actually on the go during this daypart. Thus,  commercial stations are fulfilling the exact same needs they trying in vain to meet during breakfast.

”2014 Autumn Analysis - Mythbusting the Airwaves” is available for free download here.

Any questions? Get in touch: Mikkel B. Ottesen, CEO of RadioAnalyzer - +45 2130-1240 / mikkel@radioanalyzer.com.