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Mail to RDE13 participants: Times, workshops and Berlin tours

    Newsletter for
    participants at
    Radiodays Europe
    Berlin 17 - 19.3.13


Thanks for coming to Radiodays Europe in Berlin 17-19 March!

Here is
- an update on times for the days in Berlin,
- a reminder about the offer of three exclusive workshops
- and an introduction to 4 Berlin Tours on Sunday 17th.


Sunday 17 March

  • Workshops at the Berliner Congress Center start 15.00, registration (for workshop participants only) from 14.30. More information below.
  • Check Points Berlin – four afternoon tours, start at 1500. Preregistration recommended, also possible to meet up at Berliner Congress Center at 1430 for still vacant places.  More info below.
  • Welcoming drinks reception hosted by ARD at Parochialkirche, Klosterstrasse, starts at 19.00. You can register and get your conference badge there to avoid queues Monday morning.   

Monday 18 March

  • Registration and coffee from 8.00 at Berlin Congress Center.
  • First session starts at 9.00 sharp (be on time, please!)
  • Last session ends 17.30
  • Reception at Berlin Town Hall (Rotes Rathaus), hosted by the Mayor of Berlin and the Berlin Senate, starts at 18.00 sharp (be on time, please!)
  • The evening is free for dining on your own with friends and colleagues.
  • After dinner “Radio Bars” – we recommend the bar/restaurant in "Fernsehturm" and the Prego bar at Park Inn Alexanderplatz as good places where you can continue your evening among other Radioday´s visitors.  Read more.

Tuesday 19 March

  • First sessions start at 9.00 sharp (be on time, please!)
  • Last session ends at 15.45.

Paul Weyland - Claire Wardle - Mia Costello & Jane Kinghorn

Don´t miss this opportunity to take part in one of the exclusive workshops offered on Sunday! 

Workshops are running 15.00-17.30.  Pre-registration needed, limited number of attendees.  Price: 100 EUR + 19% German VAT.  Register for the workshops on the website here.

Workshop 1:
Avoiding rumours and hoaxes:
Verifying content from the social web

Claire Wardle (Storyful, Ireland)

Every minute 72 hours of content are uploaded to YouTube and 100,000 tweets are sent. Radio stations are increasingly relying on content and contributors from social networks, but as well as the incredible resources available on the web, producers and presenters have to be aware of the rumours and hoaxes circulating on the web every day.

Learn which online tricks and tools you should know to ensure you're not caught out. The workshop will be run by Dr Claire Wardle, Director of News Services for Storyful - the first social media news agency, who are experts on online verification.

Workshop 2:
Inside Track – The Effective Newsroom Leader
Jane Kinghorn and Mia Costello  (BBC College of Journalism, UK)

This session is based on a highly interactive and practical BBC course designed to develop more confident and effective editorial leadership in any journalism environment. 400 editorial leaders from around the world have already been through the course.

The session will give an inside track on how the BBC helps its editorial leaders to:

  • Clarify and communicate their editorial vision
  • Explain the editorial values that underpin that vision
  • Establish the link between the vision and  original journalism   
  • Get the best out of their team
  • It also sets out a new approach to building professional and personal confidence.

Workshop 3:
Radio Sales Bootcamp
Paul Weyland (Sales strategist, trainer and author, USA)

This seminar is intended for both radio and television sales and management. Attendees will leave with ideas they can go out and use immediately to sell more long-term local direct. They will also have a great time learning.
In this seminar we cover local direct subjects including:

  1. Why it's in your best interest to ask for long-term local direct business in virtually every case
  2. Why it's in your client's best interest to have a long-term contract with your station regardless of rates or ratings
  3. Why clients don't like most media salespeople and how to avoid their disdain
  4. How to explain modern marketing and branding to a local direct client
  5. How to explain the difference between good and bad advertising to a local client
  6. How to manage your client's expectations about results on your station
  7. How to close a sale and get your client to double or triple what he "perceives" he should be spending on your station
  8. Web sites, text messaging, iPods -The best ways to package and sell non-traditional media
  9. Where rate resistance comes from and how to deal with it
  10. Great new ways to prospect for local direct business
  11. How to get into your client's "circle of trust" and build life-long client relationships
  12. How to do genius creative whether you're a creative genius or not

Register for workshops here.

Checkpoints Berlin: Tours for radio friends

Our main Germain partner Radiozentrale and other German partners offer four special sightseeing tours in Berlin on Sunday 17th from 3 pm.  The tours are open  to Radiodays Europe participants and accompanying partners free of charge:

  1. Radiozentrale: Along the historical Borderline
  2. ALEX/MABB: Scenic Sunday Life on the former Borderline
  3. radioBERLIN88 (rbb): A guided bicycle tour through the city centre
  4. Spoiled Milk: Insert coin - Test out the best games of the 80ies, 90ies and 2000s

Read more about the Berlin toursPreregister to secure a place.  Or meet up at Berliner Congress Center Sunday 17th at 1430 for vacant places.

Welcome to Berlin two weeks from now!


Rolf Brandrud & Anders Held
Project managers


Premium commercial partners:

New partners: