Passion meets Progress
Follow us on

LOCAL PARTNERS 2015


PARTNERS 2015


MEDIA PARTNERS 2015


Visual Radio is not TV



There is a difference between visual radio and television: visual radio can only complement a radio program, whereas TV is the focus for the viewer. 

 Joe Harland is responsible for BBC Radio 1's visual production. He sees visual radio as an opportunity. “Radio is consumed on the internet, via mobile phones and even TV screens. Therefore stations have to react now."
 
For example, when a radio station visualises, audiences can listen and watch their favourite live concert. And while they are listening to the news, audiences can go online and obtain graphics or additional information. 
 
"Visual radio also offers opportunities for the audience to interact with the station," said Harland. For example, listeners can participate in games more easily, because they can obtain additional information about the rules of the game at the touch of a button, or screen."